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Immersive Technologies in Entertainment

In recent years we have seen an explosion in AR (Augmented Reality) and VR (Virtual Reality) technologies on a broader range of devices for general use. By providing sensory...

Banner designed by | Jichen Zhu

AR / VR

Written by | Julia Ahmad

AUGMENTED

REALITY

AR is the blending together of our real world environment with the virtual world. To create an augmented reality experience and bring the virtual world into existence, a user will need a screen and camera. The most common device for this technology is your smart phone.

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AR / VR

MIXED

REALITIES

Imagine a world where Augmented Reality keeps us in the real world, showing digital elements through our screens, and on the other, Virtual Reality throws us into a purely visual world? This merge of both technologies will create a phenomenon called “Mixed Realities” which will put you inside a virtual space that takes information from the real world. In MR, one can interact with their real-world surrounding while inside the virtual world.

AR / VR

virtual

REALITY

VR technologies mimic the user's physical presence in the virtual environment. People using virtual reality devices can look around the entire artificial world, move through it and interact with virtual features or objects. The effect is usually created with a head-mounted display and a VR head-mounted display with a small screen in front of the eye.

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